A business letter is not an ordinary communication.
A business letter is one in which some information is passed that should be important enough to put into writing, and more, should evoke some kind of a response.
Write your business letter right and you will succeed.
The Business Letter Form
Remember the business letter is NOT a report. It is a letter.
In today’ world you will be lucky to hold attention to three paragraphs, let alone a whole page.
Decide what it is you wish to say, and be prepared to say it in three short paragraphs.
If you have a long letter to write, do not write it as a letter, but as a report.
A letter is a letter. Be brief, succinct, avoid value judgments, make every word count, write nothing banal, and most of all, keep in mind what kind of a response you wish to invoke.
The Business Letter Format
The Subject.
Always begin your business letter with a subject reference. Do not mix subjects, or include more than one.
The Introduction.
Here in one paragraph you introduce your subject, as well as any crucial information about it.
Imply in the introduction what response you wish to evoke.
The Body.
The body of the business letter is the longest paragraph.
In this paragraph get down to details, but keep them brief and to the point.
Do not give value judgments and do not introduce new material.
The Summary Conclusion.
Here you sell your point and summarize all the points you have made before.
The Salutation.
Develop you own signature salutation.
You can you standard ones like Best Regards or Kind Regards, or find something new that suits you.
Let this be your signature salutation, and stick to it in all your business letters and communications.
The Business Letter vs. Email Letter.
In today’s world the formal business letter is fast becoming a rarity, and is taking the new form of the email letter. However, remember its only a different form or delivery. Follow the same rules as above.
Some business like to write the business letter now on company stationary in electronic form and include them as attachments to an email. This is not a bad idea, and still retains some form privacy.
Business Letter Language Guide
Here are a few tips from communication experts that may help you frame your use of language in your business letter or email.
Speak in the present tense. Avoid a lot of “I will; it should be, and …”

Use simple words. Do not show off your superior vocabulary.
There are very effective words that are commonplace. There are power words, and all of them are simple and impossible to misinterpret
Be direct.
Go to your point, and do not speak in ambiguous terms
Avoid homilies
Remember who it is you are talking to.
If you are speaking to a superior, maintain your distance of respect, while still selling your points across.
Avoid value judgments. Leave these for the letter recipient to decide for themselves.

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If you own a business there is every chance you will try your very best to make sure it is run in the correct way. From employing the right staff to what service providers to use, you are faced with decisions at every turn to make sure your business runs smoothly and hassle free.

The trouble with running a business (and indeed life in general) is that the unexpected often happens and as a business owner it is your responsibility that if the unexpected does happen your business isn’t affected too much.

And that is where buying commercial insurance for your business is so important.

Here are just a few examples of things that can happen to businesses and what might happen in the event of no insurance, the wrong insurance and right commercial insurance being in place.

Landlord Building Insurance Claim

You are a property owner with a portfolio of house, flats, apartments and commercial property. You have decided that the chances of anything happening to your new block of flats is pretty remote as they are currently empty so you have decided to either not insure them or you have not got around to telling your insurance broker.

Over the weekend your newly built and decorated flats are broken into and the brand new kitchen and bathroom suites are ripped out and stolen.

What happens now?

1. With no insurance you basically have to pay for everything
2. If you did actually get around to getting the flats insured but decided to exclude theft cover (what with no tenants and no furniture you may have done this to save some money). As the damage caused was as a direct result of theft then once again it is possible the damage costs will have to met by you
3. If you have correct level of landlord building insurance in place you ring your insurance broker, they hopefully sort the repairs and replacement of items with your insurance company and the flats are restored to their original state leaving you with just a small excess (or deductable to pay).

So for the sake of a relatively small landlord insurance premium you could be left with a bill for hundreds or thousands of pounds. Hardly worth the risk right?

So maybe you are thinking that if your have a portfolio of properties you would definitely make sure they are covered. What about if you just have one though and money is tight? There is every chance you might take the risk and either have no insurance or insurance that does not meet your needs.

People and businesses do it all the time. When money is tight a service like insurance is often the first thing to be sacrificed.

It maybe that you have just forgotten to renew your commercial property insurance or business insurance policy. With so many other things to think about that could easily happen.

Here is another example of a claim that could be made against you. You own a small business and need commercial property insurance for your factory. You know by law that employers liability insurance is needed so you always make sure this is in place. What about the factory though? The staff are all experienced, you have an alarm and people know what they should be doing (and more importantly what they shouldn’t be doing). The risk seems pretty low so when a fire happens overnight you are left with the following scenarios:

1. With no insurance your business is potentially destroyed as the burden of starting all over again is with you
2. You actually just renewed your commercial combined insurance policy so you are covered. Well done. However to make your premium cheaper you decided on a very big excess (or deductable) and you decided against business interruption insurance. The result being that you are left in a position without the correct needed for your business to recover.
3. You got advice from your insurance broker, they discussed the cover you really need and they made sure your excess was at a sensible and affordable figure. The result is they act to make sure you get a interim payment on the claim and that your business continues, just for the sake of a small premium and excess.

Most people do not like insurance but for any business owner, business manager or person responsible for making sure the business is protection it really is a vital purchase.

Get the right business insurance cover and if a loss occurs you will know the business is in safe hands. Risk having no commercial insurance or not getting the right business insurance cover can leave you and your business with nowhere to turn. Is it worth the risk?

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